The following material is for agent use only. Remember that all marketing material should never be modified in anyway. This includes adding text or logos to them, cropping them, or using overlays. You must also use and titles or copy included. Posting locations should also be followed i.e. social media material should only be used on social media.
When posting content that is customer facing, proper nomenclature should always be used.
Mis-use of materials can lose the agent and/or agencies future access to them. If you aren’t sure about something please contact Therese at therese@parksavers.com
Archive of #SocialMediaMonday
Please make sure you make these posts sound like you and try your best to use personal photos/videos as those make you more credible for your clients!

Oct 22nd





October 7th

-Share your favorite souvenir from a trip with a story behind it! Clients love hearing personal stories of travel and why places mean something to you.





September 30th
Share Your Holiday Plans
-Let your clients/followers know what you’re up to this holiday season. Travel plans? Traditions you’re looking forward to? Encourage people to respond with their plans or what they would like to do!
Bucket List Trip
-Share what your “Bucket List” trip would be or list all the places/thing that are on top of the list. Ask everyone what theirs is! Mention how you’re here when they’re ready to see how easy it can be to make dreams a reality. (you can even make note of responses and if you see a deal pop up you can reach out and say I know you mentioned this destination and there’s this promo on it if you’d like more info)
Host a Poll
-Polls are perfect for “Stories”! This week host a poll asking which seats on a plane everyone would choose. Window, Middle, or Aisle? Don’t forget to share the results the next day!
Travel Essential(s)
-Let your clients/followers know what you can NOT travel without. If you have a video or picture of you using it-even better! If you have an amazon affiliate account don’t forget to share your links! Remember, when people trust you know what you’re talking about when it comes to traveling they’ll emember you when they start thinking about going somewhere. Offering free advice (not all your secrets) is a great way to build trust!
FAM Recap
-Did you attend the FAM at WDW this month? Don’t forget to recap your trip and share with your clients/followers. Again, they LOVE seeing you in the places they want to go. This builds trust that you really know what you’re talking about.
September 17th
-Current Promotions
Highlight the current supplier promotions! Want to book more cruises? Supplier promotions are readily available on their sites, their social medias, or in our newsletters. If you have them, please use personal pictures/videos so clients can see
-Share Feedback
Has a client left feedback fro their trip and your planning services? Share it!! Let others see that clients enjoy booking with you! Don’t have any feedback yet? Ask for it! “Hey friends! If I’ve ever planned a trip for you would you please take a moment to leave me some feedback for others to see?” (make it your own).
-The best thing I ate…
Go back to a recent trip where you can share “the best thing you ate”! People LOVE knowing about how the food is where they are going-or wanting to go. Why was it the best? How often do you think about it? Again, use your own personal pictures if you have them!
-Poll: Which School Break
Do You Prefer To Travel?Host a poll on instagram (with the poll sticker) and ask if people would rather travel for summer break, spring break, fall break or winter break? Polls are a great way too get interaction on your socials. The more interaction you get the more you show up on timelines and accounts!
-Would you rather?
Make up some crazy travel “Would You Rather” and use the “Ask a question” sticker for peoples answers. WYR lose your luggage at an all-inclusive or have it rain every single day? Things like that  Happy Posting!!
September 9th


















This is how youâre going to find your clients. While some may come easy, like friends and family, others may take some work. Letâs dive into what it takes to find clients and some of the proven ways agents have done so.
Social Media
This is the modern-day word-of-mouth. Itâs free and anyone who has a good experience with you will do it. Start off by creating a Facebook Page or Group with your agency name. Choose some attractive photos for your headers and consider putting an image of yourself or logo as this makes it more personal.
Next youâll want a great description of your services and a way for people to contact you. Facebook Messenger is a great way for them to do this. Next youâll want to start off with an introduction post. Let people know who you are, why you love booking travel and some of your favorite destinations or experiences.
Now keep posting! Try and post as often as you can as this will imprint your agency into the minds of those who see them. Then when theyâre looking to book a vacation theyâll think of you!
If youâre having trouble thinking of post ideas, you can use the Disney Travel Agent (DTA) emails that are sent out by Disney almost daily. Just copy and paste the text, edit out any mention of travel agent or client stuff, and use the image that came with it (just donât modify it in anyway).
You should also think about creating an Instagram account or TikTok if youâre into videos. These are the hottest social media platforms right now.
Disneyâs Marketing Guides â How to guides for Disney travel professionals.
Businesses
Think outside the box for a minute and go beyond the internet. Going into and meeting with local businesses can net youâŠwell, a lot of business! Think about dentists, orthodontics and even doctors offices. While they donât have a ton of employees, they do have a TON of patients. Tell them about your business and work out a special offer for their patients who book with you. An example of this would be a $25 Disney Gift Card to anyone who books a package with you. Itâs a win-win-win. Send the thank you gift card on the clients first day of travel as an e-gift for them to use at the parks.
Other businesses that do have a lot of employees love to offer them perks. Meet with the HR department and do the same gift idea as above. Any employee who books with you gets a Gift Card to use on their vacation.
Schools
Schools are a great place to find clients. Reach out to a school or school district and see if you can send some marketing flyers home with the kids or sponsor something for them. This has the potential to bring in hundreds of clients for you with little work up-front. Be sure to get approval first before sending anything!
Conventions
Lastly, attend as many conventions as you can. It doesnât matter the topic of it. Everyone recognizes the Disney brand and has some sort of connection to it. Offer free popcorn and hand out business cards. Maybe even do a drawing. If the convention accepts your request for a booth, go for it! Itâs also a great way to meet other small business owners.
Images
Use any of the images included here: https://www.flickr.com/photos/196046103@N05/albums for your agency including social media, marketing etc. These images may be modified.
Please remember that all images from Disney Travel Agent and Disney-owned websites are subject to copyright and cannot be used without permission. Emails from Disney Travel Agents may be used as promotional material including wording and images. You may not modify the images in anyway when using them.
Copyright
You may have a ton of questions about copyright and Disney. Like any company, Disney wants to protect its name, image and brand in general. This means the use of them when marketing travel to clients or potential clients. Itâs best not to use any image thatâs owned by Disney in your marketing material or social media posts. Use our images above for things like that.
When choosing an agency name donât use any Disney names or characters. Something like âMagicalâ is fine but something like âMickey Vacationsâ or âDisney Vacationsâ is not okay. You can use these words in your posts but be aware of nomenclatures. This is the little R or TM symbols that come after a word that is trademarked. Be sure to mimic them when mentioning things like DisneylandÂź Resort in your marketing materials. We highly recommend you create a mini-Disney website to share with your clients as these have taken care of this for you.
Review your MainStreet Training
We go into even more detail on marketing in our MainStreet training. Here are some lessons you might find useful:
- Introduction to Marketing
- Six Business-Building Questions
- Content and Copyright Overview
- Social Media Marketing – Training
- Social Media Marketing – Resources
- Leads with a Google Business Listing
- Leads with a Travel Leaders Network Profile
- Finding NEW clients
- Finding and Booking Big Groups
This offer is available to book as “Save Up to 25% on Rooms in Spring and Early Summer” on www.disneytravelagents.com
First and foremost, remember to follow all the rules associated with ANY material. Disney watches for proper use of these. Second, the following always apply to any materials here:
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You cannot change or modify an image in any way. This includes cropping, adding text or adding other images. They must be displayed as is.
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Do not overlay any image or edit its structure (saturate it, soft glow, add a border).
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You can only post the materials where they are meant to be used per the categories below.
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Most material include approved copy and copyright instructions. These must be used with the material.
Facebook Material Only
Approved Copy: “Spread holiday magic this year by giving the best gift of the season: a Disney vacation. Whether it’s a birthday, graduation, retirement, honeymoon, or a family reunion â a Walt Disney WorldÂź Resort vacation is the ultimate gift to show you care.” ©Disney
Approved Copy: “Save Up to 25% on rooms at select Walt Disney WorldÂź Resort hotels for stays most Sunday-Thursday nights 1/9-2/24 and most nights 2/25-3/24.” ©Disney (This image can include a click-through action but the destination page must display the full terms and details of the offer found on the DTA website).
Approved Copy: “Get up to $200 per night on a Disney Dining Promo Card with a purchase of a non-discounted 4-Night, 4-Day or longer room and ticket package. For arrivals most nights 10/27â11/1, 11/25â11/29, 12/9â12/25/2023; and arrivals most SunâTues nights 1/9â3/5/2024. Learn More:” (insert link or make “Learn More” a link. Link must take guests to the full details and terms of the offer). ©Disney
Approved Copy: “Itâs the most wonderful time of the year at Walt Disney WorldÂź Resort! Discover holiday sights, lights, tastes, shopping & more, starting Nov. 11.” ©Disney
PDF Flyers
Save 25% Promo Flyer
You may edit only the bottom part of the flyer where it says, “Insert Information Here” Include your agency name, logo, email and or phone only. No additional photos may be added.
Dining Promo
You may edit only the bottom part of the flyer where it says, “Insert Information Here” Include your agency name, logo, email and or phone only. No additional photos may be added.
Disneyland Resort is launching a new, limited-time kidsâ special ticket offer for use early in the new year! Beginning Oct. 24, 2023, guests can purchase a childâs ticket (valid only for children ages 3-9) to a Disneyland Resort theme park for as low as $50 per child, per day with this kidsâ special ticket offer. Guests will be able to choose from 1, 2 or 3-Day Park tickets, with upgrades such as Park Hopper tickets or Disney Genie+ service also available to add-on. These limited-time child tickets are a great value and will be valid for use between Jan. 8, 2024-March 10, 2024 (no blockout dates, subject to park reservation availability)*. Keep an eye on the Disney Travel Agents website on Oct. 24 for more information about this upcoming ticket offer, including marketing and other resources that will be available!
Beginning Oct. 11, 2023, guests purchasing or holding theme park tickets will be able to view the theme park reservation calendar and book visits out even further â for dates up to 180 days in advance! This will give guests have greater visibility into the theme park ticket options at a variety of price points on the calendar for the days theyâd like to visit, including select days with tickets priced at $104 per day.
Marketing material will become available Oct. 24th so please check back then.
First and foremost, remember to follow all the rules associated with ANY material. Disney watches for proper use of these. Second, the following always apply to any materials here:
-
You cannot change or modify an image in any way. This includes cropping, adding text or adding other images. They must be displayed as is.
-
Do not overlay any image or edit its structure (saturate it, soft glow, add a border).
-
You can only post the materials where they are meant to be used per the categories below.
-
Most material include approved copy and copyright instructions. These must be used with the material.
Facebook Material Only
©Disney – Photo should only be used to promote The Holidays at DisneylandÂź Resort.
©Disney – Photo should only be used to promote for DisneylandÂź Resort. (Any click-throughs for this offer must go to a page that displays the full details and terms of the offer)
PDF Flyers
You can edit the footer of this flyer to include your agency name, logo, email and or phone number only. You cannot add additional photos or details of the offer. Do not crop or modify.
You can edit the footer of this flyer to include your agency name, logo, email and or phone number only. You cannot add additional photos or details of the offer. Do not crop or modify.
Universal Orlando Resort
Minion Land Adaptable Flyer
Universal Hollywood
Nintendo World Social Assets
Please use this link to access new assets. You’ll also need to enter password: SNWPartnerAssets
YOU MUST READ AND FOLLOW ALL COPYRIGHT GUIDELINES WHEN USING THESE MATERIALS.
Note: there are three copy options. The first two copy blocks can be paired with all images. The last copy option (Mario Kart) can only be paired with the land key art and the Power-Up Band images.